Companies need more and more to determine the reputational consequences of a possible risk event or group of events. When assessing the damage caused to the reputation by an event, the organization must consider to what extent this event may reduce the public confidence on the organization’s performance in every dimension.
Outdated press clipping service tools must be supplemented with strategic media intelligence.
Since a company’s reputation depends directly on the reputation of others in the industry as well as of the relative reputation of the industry. It's essential to have a full context to assess the scope and significance of the coverage, the issues of interest and whether the opinion is positive or negative.
Most companies perform an inadequate job when managing their reputation. They tend to concentrate their energies on countering already existing threats to their reputation. This is not risk management; it is rather crisis management, a reactive approach aimed at limiting the damage caused.
Traditional methods of analysis are no longer able to manage large amounts of data. Instead, the capacities prompted by enhanced intelligence based on big-data and artificial intelligence are replacing the traditional analysis, by operating against massive amounts of data to assist in searching for known and unknown risk indicators.
In a reputation assessment, the more contextualized, objective and quantitative the approach to assess it, the better.
Integrating the detection of reputational risks into the risk management program of an organization allows companies identifying the emerging threats on a continuous basis.
With the help of our early alert system we are capable of identify any potential reputation risk. We carry out a 24x7 monitoring of both traditional and social media, as well as internal data sources.
This requires both human and technological capabilities to analyse and interpret data in order to assist the decision making. Our monitoring teams support daily detection of threats to reputation.
In-depth analysis of risk events that are are being or have been reported. Support to the development of containment and response strategies, both technical and juridical.
This includes the collection, research, analysis and quantitative plus qualitative assessment of the media impact. This are defamatory, incorrect or merely outdated information, which disseminated through any information channel. They have an impact on a person’s or a company’s reputation.